Wearing Dirndl to Speyer Brezelfest | How to Style

Every July, the city of Speyer comes alive with the vibrant spirit of the Speyer Brezelfest. It is Germany's largest pretzel festival. The beloved event celebrates the region's baking heritage with parades, live music, and, of course, an endless supply of delicious pretzels. But alongside these yummy treats, the Brezelfest is also a showcase of traditional Bavarian fashion. Almost all female visitors wear dirndl at this Speyerer Volkfest, the same as Oktoberfest. 

What to Wear to Speyerer Brezelfest?

When it comes to celebrating German cultural festivals, traditional dirndl and lederhosen come to mind first to dress up. But stay aware of cheap versions before participating in traditional costume night, as they are considered highly disrespectful. Authentic dirndl has been part of folk celebrations for centuries. It consists of a tight-fitted bodice, a fully-gathered skirt, and an eye-catching apron. With modern interpretations, you find a wide range of choices in colors and materials to stand out at the Brezelfest and win the queen of the event title. 

Choosing the Perfect Dirndl Design

Although the dirndl's traditional three-piece design remains the same, designers have added some contemporary elements to elevate its appeal. They have introduced length variations and intricate embroidery details. Now you have mini, midi, and maxi-length dirndls to try on at Pretzel Festival. But the mid-calf length dirndl is mostly preferred among festival goers as it offers a more balanced and sophisticated look. 

The modern fitted bodice has incorporated zip or lace closures that enhance the waistline and provide a more refined version of the outfit. Dirndl designing artists also add block prints or delicate threadwork to the bodice and apron to add an eye-catching effect to the whole dress. Opt for a design that matches your personal preferences. 

Dirndl Online Shop offers a huge range of dirndl styles to suit various traditional events, such as Oktoberfest and Speyer Brezelfest. Visit our online store to shop for the best dirndl designs vibing with the occasion. 

Opting for Beautiful Dirndl Colors and Patterns

The latest trends in dirndl present pastel or tone-on-tone options. You can opt for lavender, baby pink, or soft hues that complement your preferences. But if you are planning to attend the Brezelfest Dirndl Revival Party, deeper shades such as burgundy, navy, or wine-red are the perfect go-for choices. Pair your dirndl with lace blouses and floral patterns that add a traditional touch to it. The latest 2025 trends also bring larger floral motifs and unexpected color combinations for plaid patterns. 

Elevating the Dirndl Look with Authentic Accessories

Women's fashion is incomplete without adding sparkling elements to the look. Yes,  it meant jewelry and accessories to complete the dirndl look for Brezefest. But don’t go overboard in styling–stay unstated yet stylish with traditional costumes to reflect your own personality.

  • Accessorize with silver or pearl necklaces with Alpine motifs to enhance the outfit’s elegance.
  • Wear comfortable yet stylish footwear like traditional Haferl shoes to easily walk around the festival grounds.
  • Style the braided updo and adorn it with floral ribbons to complement the traditional look beautifully.
  • If the weather demands, layer up with a knitted cardigan or shawl–the options that don’t hide the bodice and skirt charm.

History Behind Speyer Brezelfest 

The festival was first introduced in 1910 by a tourist association to promote sales of local breweries and items in Speyer City. Afterward, it became the largest beer festival in the Upper Rhine region and attracts thousands of people annually to celebrate pretzel and German tradition. Brezelfest is known to be the oldest festival dedicated to a single food item.

The event occurs during the second weekend of July and lasts from Thursday evening to Tuesday night.

What to Expect at Brezelfest? 

Brezelfest is a must-visit experience if you love German culture. It's a chance to set your boring routine aside for some days and get yourself immersed in energetic activities. This famous pretzel event allows you to communicate with friendly locals while enjoying a stein of beer and delicious meals.

Keg Tapping 

The ceremony starts when the mayor taps the first barrel of beer on Friday evening. This tradition has been part of festivities since its early years. 

The Grand Parade

The biggest highlight is the Brezelfest parade. Locals march through the streets in colorful attire, accompanied by marching bands, dancers, and beautifully decorated floats. Bakeries and breweries hand out fresh pretzels and refreshing drinks to participants.

A Taste of German Tradition

The Speyer Brezelfest dedicates itself to the pretzel—Germany's unofficial national food. It offers a range of pretzel-themed foods, from classic salted Brezeln to cheesy, sweet, and even stuffed variations. There’s no shortage of ways to enjoy this iconic snack. But not only this, food stalls also serve up other traditional German delights like:

  • Bratwurst – Juicy sausages served in a crispy bun
  • Sauerkraut – A tangy, fermented cabbage dish
  • Kartoffelsalat – Creamy German potato salad
  • Schweinsbraten – Roasted pork with flavorful seasoning

Live Music and Entertainment

Here, you enjoy the perfect combination of crazy fun rides, games, and musical nights while holding a beer mug. The festival's musical selection ranges from traditional folk and brass bands to contemporary rock and pop acts. DJs perform on three different stages around the beer gardens. 

The last 2024 music program was exclusive to the performance of bands like As Far As Low, Gonzo's Jam, and the classic Radiosoul Acoustic.

Brezelfest Marathon

You can participate in Brezelfestlauf to check your stamina–the best part of the festivities. It features a long marathon of 8.2 km on the scenic streets of Speyer. The event attracts participants and adds an energetic spirit to the whole festival. This running game every year sets a new record for participation, with approx. 700+ in the 34th Brezelfestlauf in 2024.

Traditional Costume Night

Nacht der Tracht," where attendees are encouraged to showcase their beautiful dirndls and lederhosen.  This adds elegance and style to Saturday night on the festival grounds. The event hosts the "Dirndl Revival Party," which starts at 6:00 pm, and attendees who dress up have a chance to win prizes. It encourages guests of all ages to participate by wearing authentic traditional costumes.

The Guinness World Record was set when 1,973 people gathered wearing dirndls in the 2013 Brezelfest. 

Beer Gardens

No German festival is complete without beer! Brezelfest features large beer gardens where visitors can sip on locally brewed lagers. It’s the perfect place to raise a stein and toast to the festivities. Don’t forget that Brezelfest is one of the largest German beer events that was initiated only with the purpose of selling Speyer Breweries. 

Fireworks Finale

On the final day, the festival lights are turned off, and a fireworks show begins around 10:30 p.m. This marks the end of the festival. Visitors can head to the fairground to get the best view of the fireworks display. Watching the colors burst over the Speyer skyline is a magical way to end the event.

Conclusion

Speyerer Brezelfest is a German festival that centers around pretzels—a delicious treat. It attracts millions of visitors every year during mid-summer to enjoy the musical beer gardens, participate in the crazy games, and mainly style traditional costumes. Dirndl perfectly complements the lively atmosphere of Speyer’s grand event and truly links it to local heritage. 

This year, fully indulge yourself in Brezelfest with a warm pretzel and elegant style in your premium dirndl.

Back to blog